You know the bad habit the Sri Lankan suppliers have – in printing their name bigger than the actual message on every signboard or display they produce? Like “Solex” in huge letters and “STOP - Police Check Point” in tiny letters? Some companies do these signs for free to get some visibility (cleverly disguised as CSR) while the others get paid for the job and still print their name in huge letters so that my grandmother could read it from a distance without her glasses.
I couldn’t help but crack-up when I saw the epitome of this stupid habit: a signboard on the wall behind the immigration counters at the Colombo International Airport reads something like this:
Drug Trafficking is Punishable by Death
With Compliments of Kent
More thoughts on signage sponsorship here.