How Crooks Win Ad Awards

Winning Ad Awards is easier than building brands. Contrary to local belief, just because an agency wins a few awards, it doesn’t become the best. The best agencies make sure their brands soar and roar, while the arrogant ignorant agencies growl themselves.

Leo Burnett – Mumbai India submitted this work for Luxor Highlighters and won Gold at Cannes 2008 in Print (Misc) Category. The best part: Luxor isn’t even their client..! Bloody cheeky, I would say.

So here are the shameful rogues:
Executive Creative Director: Santosh Padhi/KV Sridhar
Creative Director: Santosh Padhi
Copywriter: Russell Barrett
Art Director: Santosh Padhi

I guess the next thing to do is to invite them for a few “Brand Mantra” sessions here, or even hire them – heck, there’s a lot to learn from these guys.