And they were pink.
Aah the wonder of typography. With a simple twist, the Arabic letter “n” in the headline is crafted to fit where it fits best – delivering a memorable message. Pity that we don’t see much attention paid to typography in Paradise.
The headline translates to “it is time” (time is now) and this is the key visual of a breast cancer awareness campaign currently running in Lebanon. From huge billboards to tiny handouts at supermarkets, this is everywhere these days.
For an Arabic country, this is a daring approach. But then again, if they wanted attention, they certainly got mine.
Background: For decades, the subject of breast cancer has been considered unmentionable amongst families in the Arab World. According to National Cancer Registry, Breast Cancer accounts for 38.2% of all cancer cases in Lebanon..! To know more, please visit the campaign website here.